Proposition Summary

Toluca Lake Chamber of Commerce
Proposition Summary
October 21 2020


At its regular meeting, the Board of Directors of the Toluca Lake Chamber of Commerce took the following positions on select Propositions that appear on the November 3rd ballot:

Proposition 15 – Known as the “split role”, it will remove Proposition 13 real estate tax base protections from commercial property and require reassessment of commercial property to fair-market value every 3 years.

NO – This is a “first strike” assault on Proposition 13 that is intended to eventually overturn Proposition 13 for all real estate.  The provisions of Prop 13 addressing commercial real estate are promoted as “loopholes”, they are not.  Proposition 13 is described as “rickety” among other things.  It is not.  One tv ad for Yes on Prop 15 suggests that passage of Prop 15 will lower other taxes.  It will not.  Proposition 13 works exactly as it was intended to operate.  It is the anchor of the tax system in the state of California, probably the most successful proposition ever and must be retained at all cost.

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Proposition 16 – This proposition reinstates Affirmative Action in California.  Affirmative Action was banned in California by proposition a number of years ago.  This repeals that proposition.

NO – Reinstating Affirmative Action will add more restrictions to small business and leave them vulnerable to law suits for transgressions that never happen.

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Proposition 20 – This roles back some of the “reforms” that were deceptively enacted by AB109 and Propositions 47 & 57

YES – The propositions that Prop 20 roles back are the propositions that made shoplifting acceptable up to $950 per occurrence and made a number of violent crimes “non-violent”.  A large number of Walgreen’s stores in San Francisco have closed because they can no longer absorb the cost of the theft.  These propositions have been credited to be a major cause for the rampant increase in homelessness on our streets.

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Proposition 21 – This is a rent control measure and will expand the properties that are subject to rent control to include single family homes.

NO – A similar proposition failed last time that it was proposed.

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Proposition 22 – Addresses the dispute between Uber and Lyft has with the State of California regarding the employment classification of their workers.  This was put on the ballot in direct response to AB 5, which was passed by the legislature and signed by the Governor to codify the Dynamex case decided by the California Supreme Court and defines the distinction between employees and independent contractors.  It essentially makes everyone an employee.  AB 5 requires Uber and Lyft to classify all their workers as employees, Prop 22 allows them to remain independent contractors

YES – This is a very emotional proposition on both sides.  On one side, Uber and Lyft make enormous amounts of money, but the workers make very little.  However, AB5 requires Uber and Lyft to classify their workers as employees and provide mandated benefits such as health insurance, overtime and family leave.  But I predict that the controversy surrounding this issue will continue no matter the outcome of the proposition.   The United Chambers of Commerce supports this measure.

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Proposition 25 – This reinstates cash bail.

NO – Legislation to eliminate cash bail was passed by the legislature and signed by the Governor, however, the Bail Bond industry sponsored this proposition to reverse that.  Right now, the law eliminates cash bail and criminals are not required to post any kind of bail or bond.  They are simply allowed to go free.

Respectfully submitted

Halloween Costume Contest, Bike Ride and Treasure Hunt


We believe that we can all still have fun and celebrate Halloween without having to put our safety at risk.

This Halloween, we invite Toluca Lake’s local kids to come out for a bike ride around our community while wearing their spookiest costumes followed by a Treasure Hunt.

There will also be a costume contest afterward where we will post photos for all the kids who will participate and lots of fun prizes will be given out. Everyone in our Toluca Lake community is encouraged to come outside to their lawns on the bike route (we will send out routes just prior to 10/31/2020) on Halloween morning to cheer and support our local community. In an effort to keep everyone safe, all participants are required to wear masks and must practice physical distancing per CDC guidelines.

The awesome home decorating contest will again be organized by TinaSmithHomes.  To participate please visit https://www.tinasmithhomes.com/halloween/  

Winners will be published in Toluca Lake Magazine and will receive a gift card to your local Toluca Lake business of choice. The winner will receive a treasured brick for eternity at the TL Clock!

October 31, 2020
11AM – 1PM Bike Ride & TL Community CHEER
1PM – 3PM Treasure Hunt

Entertainment Industry Seminar & Mixer

Thursday, November 12, 6:00 pm  –  Free to all!

Seminar Topic:  5 Top Takeaways from the virtual 2020 American Film Market with Adam James, filmmaker and President of the Toluca Lake Chamber of Commerce. Fun, educational and great networking for writers, directors, producers, actors, musicians and anyone in the entertainment industry!

RSVP to President@TolucaLakeChamber.com to get the Zoom Meeting ID before the meeting.



Install the Zoom app ahead of time.

2020 Annual Members Meeting

The Toluca Lake Chamber of Commerce
2020 Annual Members Meeting
Tuesday, November 10, 2020 at 6:00 PM


Install the Zoom app ahead of time. https://zoom.us/download

Virtual Meeting via Zoom.

All Chamber Members are welcome and strongly encouraged to attend.

To sign up, please email the Chamber President
president@tolucalakechamber.com The meeting ID will be sent to you ahead of time.

Thank you very much for your support of the
Toluca Lake Chamber of Commerce.

  * Must be a current Chamber member in good standing to attend.

How to Join The Chamber

Sponsor the Toluca Lake Holiday Open House

Toluca Lake Chamber of Commerce Board of Directors Request

It Takes a Village to be a Village


Dear Business Owners,

Every year, the Toluca Lake Chamber of Commerce celebrates the beginning of the holiday season by producing the Toluca Lake Holiday Open House for you, the merchants. We know the joy it brings to our community and visitors. Year after year, we continue to add festive sparkle, live music, visits with Santa, and the lighting of our holiday tree. We are also very proud of our donations to The Marine Toys for Tots Program, Toluca Lake Elementary School, and Firefighter’s Widows Fund.

This year, we want to dazzle once again and make a lasting memory within our community. In order to maintain a quality event, we are asking for our “Business Angels” to help us out. Your business name, and sponsor level will be printed on the Sponsor Boards placed along Riverside Drive the night of the Holiday Open House, as well as posters distributed to all Toluca Lake Chamber business members and on The Toluca Lake Chamber website. If you would like to sponsor a specific element of the evening, please let us know!

All of us at the chamber appreciate your help in sponsoring this wonderful event for our village and at the incredible level we strive for every year! Thank you for your generosity and see you on the first Friday of December!

$1,000  The Almighty Sponsor
$500  Platinum
$200  Gold
$100  Silver
$75  Bronze

Please make checks payable to TLCC and mail to:
Toluca Lake Chamber of Commerce
PO Box 2312
Toluca Lake, CA 91610

Sarah Cioni | Belle Terre Floral | Chairperson 818-445-0998
Paulanna Cuccinello | Pergolina | Co-Chairperson | 818-508-7708

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